A smaller set of metrics can lead to better growth decisions

Teams often track everything and act on very little. When every metric looks important, it becomes hard to tell which activity is actually moving the business forward.

The context

Growth work spans many channels, each with its own tools and reports. Without a shared definition of success, every channel is optimised in isolation.

The key idea

Start with the decisions you need to make, then choose the smallest set of measures that inform them. A good metric should change what you do next.

What to do next

List your current metrics. For each one, ask: if this number changed, what would we do differently? Keep the ones with clear answers.

Conclusion

Fewer, better measures lead to faster learning—and more confident decisions.