Forma

A conversion-focused website built to make a complex service feel simple and valuable.

Client

Forma (illustrative)

Industry

Professional Services

Services

Website Strategy, UX/UI, Framer Development

Year

2026

(02)

The Challenge

Forma offered a valuable but complex service, and its website made visitors work too hard to understand it. Important pages were buried, and the path to an inquiry was unclear.

(03)

The Insight

Prospects did not need more information. They needed the right information in the right order, with clear proof at the moments they were deciding whether to get in touch.

(04)

The Strategy

We restructured the site around the questions buyers actually ask, simplified the navigation, and designed every page to lead toward one clear next step.

(05)

The Solution

A new information architecture, a modular design system, and a fast Framer build with a CMS the Forma team can update without help.

(06)

The Outcome

Placeholder outcome. Replace with verified results or describe the delivered improvements and qualitative impact.

(07)

Deliverables

Website audit • Sitemap and information architecture • Wireframes • Responsive UI design • Design system • Framer development • CMS setup • Launch QA

( Illustrative case study — add verified metrics if available, otherwise describe qualitative outcomes and confirmed deliverables )

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Have a challenge like this?

Tell us where you want to go and what’s getting in the way. We’ll help you find a clear way forward.

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