Identity / Packaging
Tidewell
A distinctive identity and packaging system for a direct-to-consumer brand preparing for retail.
Client
Tidewell (illustrative)
Industry
Consumer Goods
Services
Identity, Packaging, Brand Guidelines
Year
2025
(02)
The Challenge
Tidewell was moving from online-only to retail shelves, where its existing look disappeared next to larger competitors.
(03)
The Insight
On a crowded shelf, clarity beats decoration. Shoppers needed to understand the product and recognise the brand from across the aisle.
(04)
The Strategy
We built the identity around one bold graphic device and a strict information hierarchy that works at every scale.
(05)
The Solution
A refreshed identity, a packaging system for the full product range, and guidelines for retail and online use.
(06)
The Outcome
Placeholder outcome. Replace with verified results or describe the delivered system and its rollout.
(07)
Deliverables
( Illustrative case study — add verified metrics if available, otherwise describe qualitative outcomes and confirmed deliverables )